Akshay Surve
Deputy Manager – E-commerce | Digital & Warehouse Operations | SEO & Marketplace Strategy | P&L Management
- Role
- Assistant Manager E-commerce- Hamleys of London at Reliance Brands Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akshay Surve
Experienced E-commerce professional with a solid background in backend management…
Experience
Assistant Manager E-commerce- Hamleys of London
Sep 2021 — Present · Mumbai, IN
Handling complete backend of Hamleys.com on Magento worth 3 MnPounds.• Optimizing product catalog of SKUs on Hamleys.com, Amazon UK/US & Lazada with the help of correct Merchandising and Pricing techniques.• Responsible for Business Analysis and Online Promotions.• Planning Marketing Campaigns on our websites to boost online sales.• Responsible for increasing conversions from 1.28% to 2.14% via contentmanagement and user journey analysis.• Strategizing for Organic Marketing & SEO Optimization on the website.• Played a key-role in increasing overall profitability from -9% to -1%• Improved selling margin successfully from 36% to 48%• Involved in P&L management and improvement.• Have hands on experience on various tools like Algolia, Dynamic Yield, Google Analytics, Facebook Ads Manager & Microsoft Ads Manager.
Education
Welingkar Institute of Management
PGDM, Retail Management
2017 — 2019
Ramnarain Ruia College - Mumbai
Bachelor's Degree, Physics
KC College of Engineering & Management Studies & Research
Diploma, Sports Management
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