Akshay Soma

Experience

1. Sr Product Manager

   Warner Bros. Discovery

   Jun 2022 — Present · Los Angeles, CA, US

   Built products with platform privacy and consent features that enabled ad revenue growth, increased the TAM for marketing, unlocked opportunity for data teams, and fostered user trust. Built strategic relationships and established deep understanding of MarTech, AdTech, and Consumer 360 platforms to drive end-to-end results-Launched data privacy consent features for Max and discovery+ across 71 countries to comply with regional privacy regulations (CCPA, LGPD, GDPR). Enabled over $2M | month of revenue from targeted advertising-Doubled marketing opt-in rate to approximately 64% of users in EMEA and enabled the use of WhatsApp as a new marketing channel in APAC by launching four (4) regionally varied consent frameworks-Deployed a scalable solution to fulfill enterprise-wide privacy requests leveraging tokenization of primary ID’s and featuring an in-house ID resolution service. Reduced costs by $80K | year for Max, onboarded 58 brands, and reduced fulfillment times by 25% for small brands maintaining manual solutions-Instrumented an error handling process to identify system failures, enable rapid recovery, and mitigate risk. Reduced compliance risk for over 1.5M users missing consents and avoided regulator sweep issues-Worked with the Trust and Safety Engineering team to build a consent service which acted as the “book of record” for user consent data, drove consent experiences on the app, and enabled downstream data teams. Reduced complexity for client Eng teams and time-to-market for 0-1 consent feature launched in Canada, LATAM, EMEA, and APAC-Leveraged C4 model diagrams to drive alignment across Legal, Product, and Eng teams and identified opportunities to reduce the complexity of data compliance for MarTech and AdTech data use cases-Developed product roadmaps that navigated limited Eng capacity by introducing 0-1 features that improved technical functionality for existing features.

Education

• UC Santa Barbara

  Bachelor’s Degree, Economics and Accounting

• Carnegie Mellon University - Tepper School of Business

  Master of Business Administration - MBA, Technology Strategy and Product Management