Akshay Saxena

Analytics Manager @ airtel | Strategy | Data | Ex - BCG

Role
Analytics Manager at airtel
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Akshay Saxena

With a passion for leveraging data, a diverse array of analytics techniques, data…

Experience

  1. Analytics Manager

    airtel

    Sep 2020 — Present · Gurugram, IN

    Head of Analytics for Broadband business: Led a 5 member team to drive analytics roadmap, strategy and product growth for Airtel broadband business. Delivered data driven solutions/insights while working with cross functional teams and provided strategic recommendations to the product leadership teams.A few highlights from this role have included: Developed churn analytics framework to identify patterns that yield to customer churn. Created action plans based on insights with a potential to decrease churn. Devised cross-sell analytics for Wi-Fi mesh pods to existing broadband users and network planning to acquire existing mobile users Led Instrumentation of the product (app/website) to optimize users’ product journeys using hypothesis-based AB testing. Managed the analytics leg of CRM and marketing campaign effectiveness to improve the acquisition funnel and targeting. Created a strategy in analytics team to develop one-view dashboard for all segments of user experience (Acquisition till Churn) to track business KPIs, revenue impact and insights for the leadership team; further enabling team to proactively identify data patterns, growth trends/focus areas through self-serve Tableau data visualizations

Education

  • Manav Rachna University

    Bachelor of Technology - BTech, Information Technology

    2008 — 2012

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Akshay Saxena — Analytics Manager at airtel in Gurugram, HR, IN | Unifers