Akshay Kumar Komuravelly
Data Analyst || Proficient in SQL, Tableau, Excel, Python
- Role
- Marketing Analyst at Wisdomleaf Technologies
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Akshay Kumar Komuravelly
I\'m a dedicated and detail-oriented Business Analyst with a passion for transforming raw…
Experience
Marketing Analyst
Nov 2023 — Present · Bengaluru, IN
Working for the client, Wowcher Ltd, a Ecommerce company based in LondonManaged the daily execution of over 30 million targeted email campaigns, ensuring 100% delivery across various campaign types.Leveraged SQL to extract and manipulate large datasets for audience segmentation, campaign targeting, and performance analysis.Created dynamic Excel reports to track Week-over-Week (WoW) and Year-over-Year (YoY) performance, delivering insights that empowered National and Local teams to optimize revenue strategies.Conducted A/B testing to evaluate engagement and performance among different audience segments, enabling data-driven decision-making for campaign improvements.Developed and deployed Python scripts to automate recurring tasks, including deal generation and data pulls—reducing manual workload by 40% and saving ~1 hour daily.Collaborated cross-functionally with Data Engineering and Analytics teams to improve system reliability, automate data workflows (via DAGs), and proactively resolve campaign execution issues.
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