Akshay Divate
- Role
- Product Marketing Manager at Bento Labs
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Akshay Divate
An experienced B2B SaaS Product Marketing leaders with a demonstrated history of working…
Experience
Product Marketing Manager
Jun 2024 — Present · Hyderabad, IN
Scaling a SaaS product from 0 to 1At Bento Labs, My role focuses on setting up the entire marketing function from scratch, both in terms of strategy and execution.Key Responsibilities- Built and scaled the marketing function for B2B SaaS Product- Hired and trained the initial marketing team- Set up lead funnels and aligned them with sales processes- Worked upon Product Positioning and Messaging, Account based Marketing and Sales communication strategies- Developed go-to-market strategy for new product and feature launches- Planned and executed lead generation and demand generation activities- Ran performance marketing campaigns across Google, Meta, LinkedIn and many more- Built organic growth through content marketing and SEO- Explored offline channels like expos and worked on converting offline leads to online funnel- Set up Email Nurturing and migrated CRM, email, and automation tools to improve marketing efficiencyFocus areas:→ Product Marketing and Growth strategy→ GTM execution and Funnel Optimization→ Performance + Content marketing→ CRM and Martech Setup
Education
Sri Balaji University,Pune
Master of Business Administration - MBA, Marketing
Savitribai Phule Pune University
Bachelor of Engineering - BE, Mechanical Engineering
Balaji Institute of Modern Management
Master of Business Administration - MBA, Marketing and Sales, General
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