Akshaya M
Paid Search Director, Biddable Media Performance
- Role
- Paid Search Director at Dentsu B2b
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Akshaya M
Paid Media Marketing Professional • +9 years experience in Performance Marketing/Growth Marketing/Biddable Media Marketing • Highly skilled in online/paid marketing media strategies, planning, buying, execution, reporting & client management & team management • Worked across the global projects • Managed a team of 5+ people Tools & Platforms: SEM / SMM / Analytics - Google Ads, Bing Ads, Yandex ads, Apple Search ads, Google Analytics, Facebook Ads, Twitter Ads, LinkedIn Ads, Programmatic ads - DV360, DCM & Trade desk, Adobe Analytics, Adobe Audience Manager • Visualization - MS Office, DataStudio/Looker Studio, Datorama, • Bid Management - Kenshoo, SA360, AMO • Competitive Intelligence - SEMRush, SimilarWebSkills & Abilities• Paid Media (SEM/SMM) • Marketplaces • Competitive Intelligence • Media Planning • Retention Marketing, Analytics • Visualization • Bid Management • Industry Trends & Forecasting • • Team ManagementVerticals: Automobile, E-Commerce, Healthcare, Saas, Education, FinanceFew Projects: Google B2B products, Schneider Electric, Toshiba, Woolworths at Work, Adobe Marketing Cloud, Kimberly Clark, Braze, Mimecast, Cisco SecureMonthly Budget Management:$30K to $206MCertifications - Google (Search Ads, DV360, SA360, Data Studio), Digital Marketing, LinkedIn Marketing
Experience
Paid Search Director
Jan 2022 — Present · Bengaluru, IN
Education
ICFAI Business School
Master of Business Administration (MBA), PGPM : Major - Marketing , Minor - Finance
2014 — 2016
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