Akshay Agarwal

About Akshay Agarwal

Hi, thanks for dropping by! Here is what you should know about me - I am an MBA graduate specialized in Marketing from the University of Technology, Sydney.When I was on a flight to Australia, I only had intentions of partying and touring the whole state. But my life changed when I was looking for a part-time job to earn extra income. As usual, I went for what anyone would do in a foreign country - apply in Subway, Domino’s, and others. After trying for months, a friend of mine recommended me for the position of Sales Associate in Vodafone Hutchison Australia and that\'s when I started professionally working. As a Sales Associate, I also got a chance to work with the marketing team and that is when I fell in love with this subject. After completing my graduation I came back to India in Dec 2017 and joined HMR Steels Pvt Ltd as a Marketing Associate. Here my role mostly involved assisting my Marketing Managers with executing strategies. Now comes, the most interesting part which changed my life, getting introduced to Digital Marketing through a course I took up randomly. I started learning more about online marketing and started understanding how to turn a business into a brand. I started out in this field as an intern in ShootOrder - A Digital Marketing Agency for 2 months. Although this was a lot to digest as a fresher in Digital Marketing, I had to hold on to the struggle and get my grip on the knowledge and start evolving. During the process, I was trained well in SEO, Email Marketing, Social Media Marketing, Online Reputation Care, PPC, Local Seo, Content writing & creation, CRM tools, Strategic Planning & Management, Lead Generation, and much more. I was able to achieve huge ROI for the 30+ clients I worked with during my tenure at ShootOrder. I ensured that the results are met with ease. The thirst to learn more and my additional client servicing skills made me grasp things faster because of which I was later promoted as a Key Account Manager for ShootOrder. Here are a few names -KIABMWOSHERMIPI IndiaRegenOrthosportYes BankMedtronic IndiaHappi MobilesEconomic Times I am also a Digital Marketing Consultant assisting business owners and small to medium companies to get the best out of the digital activities. I recently started blogging as a new hobby to explore more about the digital world. I am a marketing enthusiast who believes in holistic marketing that intertwines offline and online activities to make a brand emerge on all platforms. Reach me at a••••••••@gmail.com or call at +91••••••••01.

Experience

1. Senior Associate Analyst Global Digital Marketing Team (Cambridge University Press & Assessment)

   Tech Mahindra

   Dec 2024 — Present · Hyderabad, IN

   Manage end-to-end global digital campaigns across paid search, paid social, display, remarketing, and video (Meta, LinkedIn, X/Twitter, TikTok, Pinterest, Snapchat, Reddit), ensuring audience targeting and optimization across diverse international markets- Support Digital Marketing Managers in planning and execution, aligning campaigns with global business priorities and brand objectives- Partner with stakeholders across global, regional, and sector teams to coordinate integrated marketing campaigns, ensuring consistency in messaging and channel placement- Build and maintain real-time dashboards in Looker Studio and track performance using GA4, HotJar, Semrush, and other analytics tools to provide actionable insights that drive continuous optimization- Lead campaign monitoring, reporting, and air traffic control of messaging across email, web, social, and advertising to protect brand health- Leverage HubSpot, Hootsuite, Brandwatch, and Emplifi for campaign management, CRM, social listening, and performance tracking- Champion a test-and-learn approach, implementing new tactics and innovations while measuring their impact to improve ROI and campaign efficiency- Collaborate with media, creative, and analytics teams to ensure compliant, on-brand, and timely delivery of campaigns.

Education

• Roots Business School of Management

  Bachelor of Business Administration - BBA, Marketing

  2012 — 2015

• University of Technology Sydney

  Master of Business Administration - MBA, Business Administration and Management, General

  2016 — 2018