Akshay Vaidya
Senior Manager at Circana l Ex-Nielsen l MMM l Client Servicing l Marketing Analytics | Consumer Insights l Performance Measurement | Data science
- Role
- Senior Manager Ii, Data Science at Circana
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akshay Vaidya
Manager at Nielsen Media with experience in end-to-end Marketing Analytics projects for global top-tier FMCG companies
Experience
Senior Manager Ii, Data Science
Mar 2026 — Present · Mumbai, IN
Currently leading and managing global (Market Mix Modeling) projects to deliver end-to-end Marketing Effectiveness Insights and solutions. Stages - Understanding clients Buisness questions - Collecting and cleaning data (Sales /ATL/BTL)- Presenting the brand\'s landscape and highlight key trends and KPI to the client - Statistical Modelling - Presenting client with Marketing effectiveness, contributions, Media ROIs, Sales lift, Response curves - Suggesting improvements and key insights - creating optimization scenarios Well versed with RMS, Media, Brand Health, Publisher, Ecommerce website databases and analysis.
Education
University of Mumbai
Bachelor of Engineering - BE, Electrical and Electronics Engineering
2011 — 2015
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