Akshay Soneji

About Akshay Soneji

Head of Marketing for Insurance, Wipro. Responsible for content stream strategy, digital marketing, brand awareness, lead management and amplifying Wipro’s thought leadership & capabilities by leveraging multiple platforms. Enthusiastic about AI, technology, backpacking and adventure sports

Experience

1. Senior Marketing Manager, Insurance

   Wipro

   Jun 2024 — Present · Mumbai, IN

   Marketing Strategy & Execution for Insurance sector in North Americas* Strategic Marketing : Collaborating with marketing leaders, GAEs and sales teams to craft and execute comprehensive marketing strategies across multiple channels. This involves adapting global campaigns for local relevance, ensuring cultural sensitivity, and driving impactful marketing initiatives that resonate with our target audience.* Digital Marketing: Leveraging social media, email marketing, and web content updates to amplify our brand\'s presence across the North American market. This includes crafting compelling narratives that engage our audience to drive brand awareness and lead generation* Project Management and Cross-functional Collaboration : Leading strategic marketing projects, overseeing timelines, budgets, coordinating with different teams and vendor communications to ensure successful execution and positive outcomes* Client visits and Event Management: End-to-end event management for both in-person and virtual events/visits. Ensuring our theme, messaging and experience are all in line with larger strategic objectives and tailored to client needs* Lead Management: Ensuring that incoming leads are meticulously handled, from upload to transfer and follow-up with our sales teams, supporting our growth objectives and contributing to the overall success of our marketing efforts.

Education

• Narsee Monjee College of Commerce and Economics

  Bachelor of Commerce, Business/Commerce, General

  2013 — 2016

• Indian Institute of Management, Kozhikode

  Master of Business Administration – MBA, Post Graduate Diploma in Management and Business Administration, General

  2017 — 2019

• Narsee Monjee College of Commerce and Economics

  Higher Secondary Certificate, Business/Commerce, General

  2011 — 2013

Skills

• Microsoft Excel
• Microsoft Office
• Management
• Microsoft Word
• Accounting