Akshay Shelar
Amazon Performance Marketer | NPD + Brand Growth Revenue Specialist | Building & Scaling New Products | Scaling DTC Brands with Data-Driven Execution | Quick Com | Ecom | Meta | Google
- Role
- Performance Marketing Executive at Mensa Brands
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Performance Marketing Executive
Oct 2024 — Present · Bengaluru, IN
Campaign Strategy & Planning Develop and execute Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). Conduct keyword research and competitor analysis to identify high-performing opportunities. Allocate ad budgets effectively across different campaigns and ad types. Campaign Execution & Optimization Set up, monitor, and optimize Amazon PPC campaigns to improve performance. Adjust bids, placements, and targeting to maximize conversion rates and minimize ACoS. Perform A/B testing on ad creatives, keywords, and targeting strategies. Data Analysis & Performance Tracking Analyze campaign performance metrics (CTR, CPC, ROAS, ACoS, TACoS) and generate reports. Identify trends, insights, and areas for improvement based on data. Use Amazon Advertising Console, Amazon DSP, and third-party tools for in-depth performance analysis. Product Listing & Content Optimization Collaborate with content and SEO teams to optimize product listings for better ad performance. Ensure A+ Content, product images, titles, and descriptions align with ad strategy. Competitor & Market Research Monitor competitor advertising strategies and pricing trends. Stay updated on Amazon algorithm changes, ad policy updates, and new ad formats. Cross-Functional Collaboration Work with sales, branding, and product teams to align advertising strategies with overall business goals. Communicate key insights and recommendations to stakeholders.
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