Akshay Sawant

Email Marketing Specialist @Exellius Systems

ResponsibilitiesStrategy and Planning Lead and function as the “email champion” of the global email acquisition program. Partner with regional email marketers to define the strategy & priorities for LMS Email channels. Establish and promote a strategy that will increase engagement and conversion across all acquisition email acquisition efforts including top-of-funnel email nurtures, direct bottom-funnel acquisition campaigns, upsell, and winback campaigns. Set and share priorities to scale acquisition with cross-functional teams (e.g. data science, product marketing, marketing operation team, targeting teams) Set and measure key performance indicators that analyze the success of email strategies and deliver against them. As a performance marketer, you will plan, forecast, and performance manage conversion and revenue results on a weekly basis.Prepare and present weekly, monthly, and quarterly reports on email performance