Akshay S. Rao
Director | Performance Marketing & Category Head, Samsung MX Division | IIM Lucknow | BITS Pilani | BW 40 under 40 Marketers ’24
- Role
- Head of Performance Marketing and Business Insights - Mobile Experience Division at Samsung Electronics
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Akshay S. Rao
As the Category Head for Affordable Premium, Mid and Mass Smartphones at Samsung Electronics, I lead the product marketing and business development strategy for one of the most competitive and dynamic segments in the industry. With over 11 years of experience in the smartphones domain, I have a deep understanding of the consumer behavior, market trends, and competitive landscape that shape the success of our products and brand.In my previous roles at Samsung Electronics, I have successfully launched and managed the flagship Galaxy S and Note series across India, driving sales growth and customer loyalty for our premium offerings. I have also handled large format retail accounts, expanding our market share and revenue for smartphones, tablets, and wearables. I am passionate about delivering innovative and user-centric solutions that enhance the lives of our customers and create value for our stakeholders.
Experience
Head of Performance Marketing and Business Insights - Mobile Experience Division
Oct 2025 — Present · Gurugram, IN
Education
Indian Institute of Management, Lucknow
PGDM, Business/Commerce, General
2011 — 2013
Birla Institute of Technology and Science, Pilani
BE (Hons.), Mechanical
2007 — 2011
Skills
- Team Management
- Product Management
- Product Lifecycle Management
- Cross Functional Team Building
- Business Development
- Analytics
- Business Strategy
- Competitive Analysis
- Financial Modeling
- Business Analysis
- Marketing Strategy
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