Akshay Gupta

About Akshay Gupta

Strategic Brand Marketing Professional with 6+ years of experience driving brand visibility and audience engagement across multiple platforms. Proven expertise in 360° campaign management encompassing digital marketing, social media, media planning & buying, on-air and off-air promotions, OOH, and radio. Known for a blend of creative vision and analytical rigor, consistently delivering impactful, measurable results. Skilled in content marketing, social media strategy, public relations, and radio strategies, with a strong record of cross-functional collaboration and storytelling to build brands that resonate with diverse audiences.

Experience

1. Marketing Manager

   Zee Entertainment Enterprises Limited

   Mar 2023 — Present · Mumbai, IN

   Brand Marketing (Social Media, Digital Marketing, Media Planning)1. Lead campaign planning & management for Hindi and South-dub movie premieres2. Identify business challenges and create impactful brand & marketing campaigns3 Drive digital marketing, social media planning/buying, and consumer + trade marketing4. Create branded content solutions and unlock new revenue opportunities5 Analyse competition and consumer trends to strengthen brand strategy6. Manage budgets, media planning, and campaign efficiencies7. Lead & mentor team members for smoother execution8. Led content strategy, creatives, across shows and premieres9. Explored new formats like TV-to-mobile, WhatsApp, and OBD-based engagementChannel & Content Marketing1. Developed movie value propositions, campaign approach, and media plans to scale reach2. Led brand refresh for Zee Cinema and sharpened communication across platforms3. Increased brand recall through influencer-driven digital campaigns and on-ground engagementBrand Solutions & New Business1. Built innovative brand partnerships to generate additional revenue2. Created brand extensions including a Diwali magazine, matrimonial website & farmer marketplace appAudience & Market Expansion1. Activated rural markets to widen audience base

Education

• K.P.B Hinduja College of Commerce

  Masters, Marketing & Advertisement Management

  2019 — 2021

• DMTI- Softpro

  Diploma In Digital Marketing , Digital Communication and Media/Multimedia

  2016 — 2017

• SIES College of Management Studies - India

  Bachelor's of Management Studies , Marketing/Marketing Management

  2016 — 2019