Akshay Purohit

About Akshay Purohit

As a digital marketer with a foundation in data analysis and market research, I specialize in transforming insights into high-impact marketing strategies. Since 2019, I’ve partnered with B2B brands to deliver measurable results through SEO, SEM, email marketing, and social media advertising.My journey began as a Data/Research Analyst, where I developed a keen analytical mindset and a passion for uncovering actionable trends. I evolved into a Senior Research Analyst and Market Research Executive, mastering the art of understanding consumer behavior and competitive landscapes.Today, I blend these analytical skills with hands-on digital marketing expertise—managing campaigns, optimizing for search, and crafting compelling content that drives engagement and conversions. Whether leading an email marketing initiative or executing a multi-channel PPC campaign, I focus on clear KPIs, continuous learning, and adapting to industry shifts.Let’s connect if you’re looking for a marketer who combines data-driven decision-making with creative execution to help your business grow online.

Experience

1. Search Engine Optimization Executive

   COLEDA B2B

   Oct 2024 — Present

   Developed and executed SEO strategies for B2B clients, resulting in a 25% increase in organic search traffic within 6 months- Conducted keyword research, competitor analysis, and on-page optimization to improve SERP rankings- Collaborated with content and web development teams to implement technical SEO recommendations- Tracked and reported on key performance indicators using Google Analytics and SEMrush.