Akshay Nagarkar
Sr. Marketing Manager Ex-G.E, IIM | Story Teller | Marketing & Communication Strategy
- Role
- Senior Marketing Manager at Accolade Electronics Private Limited
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Akshay Nagarkar
I lead B2B marketing the way an engineer leads a build: with a thesis, a roadmap, and a…
Experience
Senior Marketing Manager
Accolade Electronics Private Limited
Feb 2025 — Present · Pune, IN
Leading the marketing function for Accolade Electronics, a telematics hardware manufacturer specializing in TCUs for fleet software companies and OEMs. Responsible for brand strategy, product marketing, and digital communication across business verticals.Core Responsibilities:Develop and execute annual marketing and communication strategies aligned with business objectives.Manage product marketing for AEPL’s Samparsync TCU line – from concept naming to go-to-market execution.Lead campaigns across digital platforms, PR, corporate videos, space branding, and industry events.Oversee brand consistency across LinkedIn, YouTube, Facebook, WhatsApp, and industry marketplaces.Collaborate with leadership and cross-functional teams to align brand messaging with sales and product goals.Manage external creative, media, and event partners to ensure timely and cost-efficient execution.Key Outcomes:Delivered consistent brand presence across digital and physical touchpoints.Strengthened AEPL’s visibility in India’s telematics ecosystem.Built a repeatable marketing process linking product, brand, and business outcomes.1. Strategic Marketing & BrandingBrand Strategy DevelopmentPositioning & Messaging FrameworksCorporate CommunicationsAnnual Marketing PlanningEmployer Branding2. Product & Industry MarketingProduct Launch StrategyGo-to-Market (GTM) PlanningProduct Storytelling & Collateral DevelopmentMarket Intelligence & Competitor AnalysisOEM and Fleet Partner Marketing3. Digital & Content MarketingLinkedIn Campaign Management (Organic + Paid)YouTube Content StrategySEO & Content OptimizationDigital PR & Thought LeadershipMulti-platform Brand Consistency (Facebook, WhatsApp, Marketplace)4. Creative & Media ManagementAgency Coordination & Vendor ManagementVideo Production & Space BrandingFactory and Experience Center Communication DesignEvent Branding & Booth Experience Design
Skills
- Resource Management
- Conveyancing
- Strategic Planning
- Public Speaking
- C++
- Analytical Skills
- Logical Approach
- Marketing Strategy
- Public Relations
- Relationship Building
- Lin
- Team Leadership
- Leadership
- Data Analysis
- Management
- Microsoft Office
- C
- Project Management
- Java
- Microsoft Excel
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