Akshay Mense

Experience

1. Manager - Marketing Analytics

   Samco Securities Limited

   Jan 2024 — Present · Mumbai, IN

   Collecting and consolidating marketing data from sources such as Google Analytics, CRM systems, social media, and email marketing tools, ensuring data integrity across channels. Maintaining and updating a centralized marketing database for accurate performance metrics- Developing and maintaining automated dashboards using tools like Tableau, Google Data Studio, or Excel, ensuring real-time access to key marketing metrics like traffic, conversions, ROI, CAC. Creating daily, monthly, quarterly, and ad-hoc reports on marketing performance, providing insights into campaign effectiveness, channel performance, and customer behavior- Collaborated with outbound and inbound sales, customer success, activation, engagement, referral, retention, and KYC teams to define key performance indicators (KPIs) such as E-sign, KYC (DIY, assisted, non-DIY), non-DIY logins, paying users, and trades helps to Identified trends, insights, and opportunities for optimization- Presenting data reports and insights to executive leadership, marketing teams, and other stakeholders to inform strategic decisions. Analysing marketing campaign performance across multiple channels ( SE0, SEM, social media, email, paid media) to determine the effectiveness of various tactics and channels- Provide insights on key performance metrics such as ROI, CAC, CLV and lead-to-conversion rates. Identifying trends, patterns, and correlations in the data to uncover actionable insights and optimise marketing strategies- Work closely with the IT & MIS teams to ensure seamless integration of marketing data into the broader company data infrastructure- Establish data governance policies to ensure the accuracy and confidentiality of marketing data, ensuring compliance with GDPR and other relevant data privacy regulations. Develop best practices for data collection, reporting, and usage across the marketing organization.

Education

• College of Engineering, Survey No. 31, At/Post. Thakurki, Tal. Phaltan, Dist. Satara

  Bachelor's degree, Mechanical Engineering

  2012 — 2017

• Board Infinity, Mumbai

  Post Graduate Diploma in Data Science