Akshay Malhotra
B2B/B2C Marketing | ROI Realization | Marketing Conversion | Google Analytics | GA4 | SQL | Looker | Power BI | Gen AI | Competitor Analysis | CRM Integration & Automation | SaaS
- Role
- Marketing Analytics Lead at MarTech Union
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Akshay Malhotra
I’m a techno-functional professional with 5+ years of experience turning data into…
Experience
Marketing Analytics Lead
Jul 2025 — Present · Mumbai, IN
Leading data-driven marketing initiatives for a Gen AI-led martech platform serving B2B and B2C clients.Spearheaded campaign optimization efforts using Generative AI-based performance analysis and customer segmentation.Developed end-to-end marketing automation workflows using analytics tools, boosting engagement rates by 32%.Collaborate with cross-functional teams to align strategy, design, and product with growth marketing outcomes.
Education
Chandigarh College of Engineering & Technology (Degree Wing), Panjab University
Bachelor of Technology (B.Tech.)
2013 — 2017
K.B.D.A.V SENIOR SECONDARY PUBLIC SCHOOL
10th
2000 — 2011
National Institute of Technical Teachers' Training & Research
Master of Technology - MTech
2017 — 2019
K.B.D.A.V SENIOR SECONDARY PUBLIC SCHOOL,CHANDIGARH
12TH
2011 — 2013
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