Akshay Kumar Godiya
Media Performance Manager @Publicis Groupe
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WORK HISTORY
Media Performance Manager @Publicis Groupe
Gurugram, IN
E-Commerce Growth Specialist: Proven success in driving e-commerce expansion through Google Ads, Meta (Facebook) Ads, and Amazon Ads. Google Ads & Meta Ads Optimization: Expertise in troubleshooting, automating processes, and optimizing campaigns for efficiency and performance across Google and Meta platforms. Market & Competitive Analysis: Conducted detailed analyses to inform data-driven, competitive ad strategies and campaigns. Client Relations & Reporting: Managed end-to-end client interactions with insightful, transparent reporting to drive results and build strong relationships. Strategic Media Forecasting: Applied media forecasting and performance analysis to maximize ROI and optimize advertising investments. Platform-Specific Strategies: Specialized in crafting impactful strategies for Shopee, Lazada, and Amazon Ads, adapting approaches for each platform’s unique requirements. Advanced Automation & Scripting: Developed and implemented custom scripts and automation solutions to streamline ad management processes and enhance efficiency. Dynamic Remarketing & Audience Targeting: Leveraged dynamic remarketing, lookalike audiences, and advanced targeting strategies to re-engage customers and drive conversions. Ad Budget Management: Managed ad budgets ranging from to consistently achieving positive ROI and effective spend allocation. Strategic Presentations & Insights: Presented marketing strategies and performance reports in weekly, monthly, and quarterly meetings to guide decision-making and strategy adjustments. International Campaign Leadership: Led and adapted international campaigns to diverse regions and demographics, ensuring localized strategy effectiveness. DV360 & LinkedIn Advertising Exploration: Currently expanding expertise in Display & Video 360 (DV360) and LinkedIn Advertising to enhance programmatic and professional network marketing strategies.
EDUCATION
University of Rajasthan
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
JK LAKSHMIPAT UNIVERSITY
Master of Business Administration (M.B.A.), Marketing & Finance
ABOUT AKSHAY KUMAR GODIYA
I am a passionate, cross-functional, and creative digital marketing professional with…
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