Akshay Kumar Gautam
PPC & Affiliate Lead | Turning $2M+ Ad Spend into Profits, Not Just Clicks!
- Role
- Ppc & Affiliate Lead at Isango
- Location
- South Delhi, IN
- LinkedIn followers
- 500 followers
About Akshay Kumar Gautam
Akshay Kumar Gautam is a skilled digital marketer with over 5 year of experience specializing in PPC and affiliate marketing. Currently working at Isango, a CitySightseeing group company focused on European travel, he manages a yearly budget of $1 million, driving scalable growth through strategic campaign management. Proficient in Google Ads, Meta Ads, Bing, and social media marketing, Akshay excels in optimizing ROAS, reducing CPA, and leveraging data insights to maximize conversions. He has a proven track record in managing multi-platform paid campaigns, and affiliate partnerships, and implementing result-oriented strategies to expand market reach. His expertise includes A/B testing, performance analysis, budget allocation, and innovative marketing strategies, making him a results-driven professional in competitive industries.
Experience
Ppc & Affiliate Lead
Jul 2022 — Present · Gurugram, IN
Perform Daily Account Management of PPC on Google Ads & Bing Ads For the USA, UK, Europe & Asia Pacific Market Maintaining & monitoring keyword bid accounts daily & monthly budget caps on impressions, share quality scores, & other important accounts MetricDeveloping 2-3 Marketing strategies and campaigns In 3 Months Analyzed 4 years of traffic behavior and customer inquiries to target profitable keyword Designed advertising campaigns to increase traffic by 48.41% and raised ROI by 42.96% Increased the 13.33% conversion rate on the product page
Education
Delhi University
Bachelor of Arts - BA
2018 — 2021
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA
2024 — 2026
Digiperform
Digital marketing
2018 — 2018
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