Akshay Kumar
Digital marketing head | Social media ads | Google Ads | Performance Marketer | Parafit
- Role
- Digital Marketing Head at ParaFit India
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Akshay Kumar
A results-driven digital marketing professional with over 4 years of hands-on experience…
Experience
Digital Marketing Head
Dec 2022 — Present · New Delhi, IN
1.Campaign Strategy and Planning: Developing effective paid marketing strategies and plans aligned with business goals, target audience, and marketing objectives. This involves conducting market research, competitor analysis, and identifying target segments.2. Campaign Execution: Implementing paid marketing campaigns across various platforms such asGoogle Ads, Facebook Ads, LinkedIn Ads, etc. This includes creating and optimizing ad copies,selecting target keywords and audience, managing bidding strategies, and monitoring campaignperformance.3. Budget Management: Managing the budget allocated for paid marketing activities, ensuring optimal allocation of funds across different campaigns and channels. Monitoring spending, tracking expenses, and providing regular reports on campaign costs and ROI.4. Performance Analysis: Monitoring and analyzing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), andother relevant metrics. Using data-driven insights to optimize campaigns, identify trends, and makedata-backed recommendations for improvement.5. Ad Copy and Creative Development: Collaborating with the creative team to develop compellingad copies, landing pages, and creative assets that drive engagement and conversions. Conducting A/Btesting to optimize messaging and creative elements.6. Conversion Tracking and Analytics: Implementing and managing conversion tracking tools such as Google Analytics or Facebook Pixel to measure and attribute campaign performance accurately.Analyzing data to gain insights into user behavior, customer journeys, and conversion funneloptimization.7. Campaign Reporting: Generating regular reports and dashboards to provide stakeholders withactionable insights on campaign performance, including key metrics, trends, and recommendationsfor improvement.
Education
SARASWATI BAL MANDIR SCHOOL
12th, Commerce
2014 — 2015
Indian Institute of Technology, Delhi
Certificate program on digital marketing , Digital marketing
Lingaya's Vidyapeeth
Bachelor of Commerce - BCom (Honours), Commerce
2015 — 2018
SARASWATI BAL MANDIR SCHOOL
10th
2012 — 2013
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