Akshay Khobare
Search Engine Optimization Specialist & Team Lead @Sakal Media Group
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WORK HISTORY
Search Engine Optimization Specialist & Team Lead @Sakal Media Group
Pune, IN
Set up Universal Analytics and GA4 for websites and mobile apps\\\\n• Formulated and executed analytics strategies for properties.\\\\n• Suggested improvements for tracking, reporting and analysis of performance.\\\\n• Utilize Google Analytics to track visitor flow and interaction throughout the website and App.\\\\n• Strong knowledge of Google Analytics, as well as other analytics apps\\\\n• Strong knowledge and implementation Google Tag Manager\\\\n• Conducted A/B testing on landing pages, and website content based on user behavior analysis\\\\n• Developing and implementing effective SEO strategies for Publisher / Media Websites.\\\\n• Implementing effective SEO strategies for Mobile Applications (App Store Optimization)\\\\n• Planning and implementing On page/ Keywords Optimizations strategies for Youtube\\\\n• Implemented JSON-LD structured data/ Schema Markup which led to a 51% increase in rich snippets results\\\\n• On Page SEO through strategic keywords optimization in meta tags and content\\\\nDevelop and execute paid and organic search strategies. Track, analyze, report and optimize on a regular basis\\\\n• Troubleshoot poor ranking and develop improvement strategy\\\\n• Increased traffic from 0 to 50K unique visits per month\\\\n• Created and implemented website-specific strategy related to content, advertising, and analytics\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Smt.Kashibai Navale college of Engineering
Bachelor of Engineering, Computer Engineering, First Class with Distinction
Zeal Education Societys Dnyanganga Institute of Career Empowerment and Research, Narhe, Pune 411041
Master of Business Administration - MBA, Marketing, A
ABOUT AKSHAY KHOBARE
With a seasoned career spanning various facets of digital marketing, I take pride in my role as an SEO Specialist. Over the years, I\'ve had the privilege to lead dedicated teams in the realms of product development, technology integration, and digital news media. My expertise not only lies in sculpting search engine optimization strategies but also in harnessing the full potential of metrics through Google Analytics and Google Tag Manager. My experience encompasses a diverse portfolio, ranging from digital content creation, e-commerce optimization, to B2B marketing strategies. I have a keen understanding of the digital ecosystem which allows me to drive campaigns with precision, whether it\'s an email marketing blitz, a nuanced content marketing strategy, or harnessing the power of search engine marketing. In today\'s fast-evolving digital landscape, I believe in staying updated, experimenting with new methodologies, and delivering measurable results. I\'m always enthusiastic about connecting with fellow professionals who share the same passion for digital excellence as I do.
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