Akshay Kamath

About Akshay Kamath

Adept, agile and skilled growth marketer, with 12+ years of experience across category management, growth marketing, sales and channel management. Passionate about enhancing consumer perception and driving sustainable business growth, basis data backed marketing strategies in sync with the on-ground customer/consumer feedback to maximize results & simplify execution. I believe that simplifying execution is the key to driving a great strategy for which one needs to invest in building relationships, collaborating with cross functional and cross cultural teams and use data backed decisions.Currently leading growth for digital prepaid recharges via the Vi app where I influence decisions across consumer experience, product strategy and go to market strategies in collaboration with tech, design and business functions.What truly drives me is my strong belief that great marketing isn\'t as much about metrics, campaigns and tools but actually about understanding people and building meaningful connections with them. This perspective is what drives me as a marketer and explore various dimensions of this growth enabling function

Experience

1. Category Lead - Digital Recharges and Partnerships

   Vodafone Idea Limited

   Aug 2023 — Present · Mumbai, IN

   Drive growth for digital prepaid recharge portfolio and build Vi app as the channel of choice for subscribers, in addition to the driving growth for the digital health vertical. Key responsibilities include - Enhancing consumer experience- Building consumer offerings- Optimising GTM

Education

• University Institute of Chemical Technology (formerly UDCT)

  Bachelor of Pharmacy (B.Pharm.), Pharmacy

  2007 — 2011

• Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  PGDBM, Marketing/Marketing Management, General

  2011 — 2013

Skills

• Trade Marketing
• Market Research
• Team Management
• Brand Management
• Marketing Management
• Vendor Management
• Competitive Analysis