Akshay H S
Oracle Responsys | Eloqua | Unity | Marketing Automation & Email Campaign Specialist | Driving Data-Driven Customer Journeys
- Role
- Expert Service Associate at Oracle
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Akshay H S
Results-Driven Campaign Specialist | End-to-end Campaign Management Ambitious…
Experience
Expert Service Associate
Oct 2022 — Present · Bengaluru, IN
Designed, developed and executed email marketing and push notification campaigns using Oracle Responsys Interact, increasing open rates by 12% and click-through rates by 15%- Managed audience segmentation and targeting strategies to boost engagement and conversions- Built responsive email templates using HTML/CSS for consistent display across different ESPs- Created dynamic content using customer behavior insights- Conducted A/B testing, multivariate testing (MVT), and Send Time Optimization (STO) to enhance campaign performance- Collaborated with design, content, and development teams to deliver effective campaigns across industries like retail, insurance, and networking- Analyzed campaign data to evaluate performance, generate reports, and provide actionable insights to stakeholders- Partnered with stakeholders to align marketing strategies with business goals while staying current on industry trends and best practices.
Education
St joseph's central school, Mysuru
10th Std
2002 — 2012
University of Mysore
Bachelor of Business Administration - BBA, Tourism and Hospitality
Deeksha Institute - India
Science, PCMB
RV Institute of Management
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
2022
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