Akshat Misra

VP & Head Growth Marketing @Niva Bupa Health Insurance

Gurugram, HR, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2021 — Present

VP & Head Growth Marketing @Niva Bupa Health Insurance

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Gurugram, IN

Driving business via Digital platforms. New Customer Acquisition with cross-sell n up-sell. Responsible for new channel growth with controlled COA. Manage end to end customer fulfillment from Traffic to final product purchase via DIY and Tele Assist. New growth funnels across portfolios i.e. Travel, Corporate Group Insurance, Acquisition of Agents online and Engagement for Activation, Health Insurance. Optimizations across Customer Journey\'s, Call Center, Lead Scoring, Call Center Operations, Dialer n CRM. have build a robust remarketing journey with a CDP/CEP tool.

EDUCATION

2009 — 2011

Institute Of Management Education

P.G.D.M., Marketing

1991 — 2004

ST.JAMES SCHOOL HARDOI

10th, C.B.S.E.

2006 — 2009

LUCKNOW CHRISTIAN COLLEGE LUCKNOW (LUCKNOW UNIVERSITY)

B.Com

2004 — 2006

RANI LAXMI BAI SR. SEC. SCHOOL LUCKNOW

12th, Commerce

N/A

Lucknow Christian College

Bachelor of Commerce - BCom, Economic

SKILLS

Media PlanningSocial MediaOnline AdvertisingMarketingSEOSocial Media MarketingCplApps FlyerCpiMsn AdcenterDigital MarketingKeyword ResearchLead GenerationGoogle AppsOnline MarketingGoogle AdwordsE-CommerceMobile AdvertisingSearch Engine Marketing (Sem)Cost Per AcquisitionPpcDigital StrategySemCost Per LeadCpaPay Per Click (Ppc)Digital MediaAdvertisingMedia Buying

ABOUT AKSHAT MISRA

14+ years of hands on experience in to Digital Performance Marketing - Building…

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Akshat Misra — VP & Head Growth Marketing at Niva Bupa Health Insurance in Gurugram, HR, IN | Unifers