Akshatha Sumanth

About Akshatha Sumanth

Experienced Automation Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in HTML, CSS, Microsoft Excel, Cascading Style Sheets (CSS), AEM, Workfront.Good knowledge and hands on experience on Marketing Automation applications like Eloqua and Marketo. Strong professional with a master’s degree in information technology from Kuvempu University.I am responsible for building Oracle and VMware Tier 1 marketing events, Emails, Landing Pages, In-Person Events, Live & On-Demand Webinars, Engage Emails, Sales Evite, Kaltura events, Segmentation and Oracle Social Network using Oracle and VMware Marketing tools.Using Marketo platform to build emails, Kaltura webinars and to setup a nurtures flow. Using AEM application to create event and microsite pages to capture the registrations data with many different forms and integrate with Marketo to complete the flow.I used Eloqua as our main platform to support demand generation campaigns. This includes email campaigns, landing pages, surveys, virtual webinars at Oracle.Used Zoom functionality to host the demand generation marketing webinars using Eloqua registration and push the data flow to Zoom thru feeder. Engaged with Marketers for their marketing execution requests via the Marketing Shared Services Portal and Workfront. This is centralized workflow and management tool used to raise marketing requests.Built a strong bonding with Stakeholders to understand their requirement and execute it as per the plan.

Experience

1. Marcom Specialist

   Broadcom

   Nov 2023 — Present · Bangalore Urban, IN

   Marketing Automation · HTML · SQL · Java script · CSS · Email Marketing · Campaign Management · Landing Pages · Audience Segmentation · Digital Marketing · Target Audience · B2B Marketing · Reporting & Analysis · Project Management · Adobe Photoshop · A/B Testing.

Education

• Marry Immaculate

  BCA