Akshat Agrawal
Head of Digital Marketing @Arihant Capital Markets Ltd
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WORK HISTORY
Head of Digital Marketing @Arihant Capital Markets Ltd
Indore, IN
As the Digital Marketing Head at Arihant Capital Markets Ltd, I lead the company’s digital marketing efforts with a strategic focus on enhancing brand visibility, driving customer engagement, and increasing market share. My role involves developing and executing innovative digital marketing strategies that align with our business goals and deliver measurable results.Key Responsibilities:• Strategic Planning: Crafting and implementing comprehensive digital marketing strategies to support the company’s growth and brand objectives.• Digital Campaign Management: Overseeing the creation, execution, and optimization of digital marketing campaigns across various channels, including social media, email, and paid advertising.• SEO and Content Marketing: Leading SEO initiatives and content marketing efforts to drive organic traffic, improve search rankings, and engage target audiences.• Analytics and Reporting: Utilizing data analytics tools to measure and report on the performance of digital marketing campaigns, providing insights for continuous improvement.• Team Leadership: Managing and mentoring a team of digital marketing professionals, fostering a collaborative and results-driven environment.• Event Management: Coordinating and managing corporate events, webinars, and client seminars to enhance brand presence and client engagement.• Merchanting Work: Handling merchanting tasks to streamline marketing efforts, optimize partnerships with vendors and service providers, and manage branding and printing work.Collaboration:I work closely with the executive team, product managers, and sales departments to ensure that our digital marketing efforts are aligned with Arihant Capital Markets Ltd\'s overall business strategy. Through effective cross-functional collaboration, we deliver cohesive and impactful marketing campaigns that drive business growth and customer satisfaction.
EDUCATION
Panjab University, Chandigarh
Master of Business Administration - MBA, Digital Marketing
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Master of Business Administration - MBA, Marketing and Production
Devi Ahilya Vishwavidyalaya (DAVV), Indore
Bachelor of Commerce - BCom, Business/Commerce, and Computer Applications
ABOUT AKSHAT AGRAWAL
As the Head of Digital Marketing Manager at ArihantPlus, I develop and execute successful digital marketing strategies that drive traffic, increase sales, and improve brand recognition. I have been working in this field for over six years, and have handled more than 100 projects across various industries. I oversee the company\'s digital marketing efforts, including website management, search engine optimization, social media marketing, email marketing, and paid advertising. I work closely with our sales and product teams to align our marketing campaigns with our business goals and objectives. I also measure and report on the performance of our digital marketing team, and cover client events and launches for the company. I have completed my Master of Business Administration in Digital Marketing at Panjab University, Chandigarh, where I am learning the latest trends and techniques in the field. I have also earned multiple certifications from Google Digital Garage and SEMrush, demonstrating my proficiency in keyword research, competitive analysis, and lead generation. I am passionate about digital marketing, and I always seek to learn new skills and tools to enhance my expertise. I enjoy working with a diverse and collaborative team, and I strive to deliver high-quality results that exceed expectations. My goal is to help ArihantPlus grow and thrive in the competitive and dynamic digital market.
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