Akshata Bangera
Brand Strategist at Brainvire Infotech | Ex- CarDekho, JLL, Radio Mirchi |
- Role
- Brand Strategist at Brainvire
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akshata Bangera
A Masters in business administration coupled with bachelors in Management Studies, I am a…
Experience
Brand Strategist
Aug 2024 — Present · Mumbai, IN
Overseeing internal and external brand management across critical touchpoints, including websitecontent, social media platforms, internal and client newsletters and awardsLeading the branding strategy which entails planning brand collaterals such as backdrop designs,brochures, activation concepts, and social media promotions for events in North America, the Middle East, and AsiaPlanning and executing comprehensive social media calendars to ensure consistent messaging in line with brand guidelines, with optimizations informed by analytics majorly through organic promotionsWorked extensively on the content, planning and research of more than 50+ videosResponsible for managing internal brand communications and generating new initiatives aimed atenhancing the company cultureRedesigned 5 new brochures, client and internal newsletters, emailers etc.Revamping the website content through SEO, keyword research and design of key service pages while also enhancing the UI/UX of the chatbot. Increased the time spent on 3 service pages by 40% and reduced the bounce rate by 25%Collaborated with the content team to create the first whitepaper and backed it with a strong social media plan
Education
Mary Immaculate Girls High School
High School
1995 — 2010
N.L.Dalmia Institute of Management Studies and Research
Marketing
2016 — 2018
Institute of Distance Learning, Mumbai
Masters in commerce
2016 — 2017
Jai Hind College
BMS
2012 — 2015
Skills
- Microsoft Word
- Human Resources
- Microsoft Excel
- Management
- Html
- Customer Service
- Business Development
- Adobe Photoshop
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