Akshata Ayare

About Akshata Ayare

As a dynamic and results-driven Marketer with an MBA in Marketing, I bring a unique blend of creativity, strategy, and execution to the table. My expertise lies in crafting impactful digital marketing strategies and managing cross-platform social media campaigns that drive engagement, amplify brand visibility, and deliver measurable results.With hands-on experience in social media management, SEO, SEM, email marketing, and content creation, I’ve successfully collaborated with renowned brands like Happilo, Yoga Bar, Lindt, and Carlton London. From driving website traffic with optimized WordPress/Elementor websites to executing effective email campaigns with a 20%+ average open rate, I ensure every effort is backed by data-driven insights and aligned with brand objectives.At The Israni Entertainment Group, I managed social media and digital marketing efforts for multiple brands, ensuring cohesive storytelling, audience engagement, and platform-specific strategies. Additionally, my proficiency in YouTube & Google Ads Management, WhatsApp Marketing, and Email Campaigns helped enhance visibility and conversions across diverse platforms.Currently, as a Marketer for KoelnMesse\'s ORGATEC India and imm india, I specialize in market research, digital campaigns, influencer partnerships, and ATL/BTL strategies to elevate brand awareness in the B2B exhibition space. My efforts are focused on establishing the trade fairs as an industry thought leader while creating meaningful touchpoints for stakeholders.I am passionate about learning, adapting, and consistently delivering impactful solutions that drive growth and success. Whether it’s creating compelling content, executing targeted campaigns, or building strategic partnerships, I’m always striving to make a difference.Let’s connect and explore ways to drive innovation, growth, and success together!

Experience

1. Marketer

   Koelnmesse India

   Oct 2024 — Present · IN

   I manage end-to-end marketing for ORGATEC India and imm India, ensuring strong visibility, engagement, and growth across all platforms. From strategy to execution, my focus is on reaching the right audience and building a strong brand presence. Marketing Strategy & Execution – Multi-channel campaigns for awareness & lead generation Digital & Social Media – Managing LinkedIn, Instagram, Facebook, You tube & content engagement Content & SEO – Blogs, website updates, LinkedIn articles & press releases Media & PR Partnerships – Collaborating with domestic and international industry platforms for outreach Associations Partnerships – Collaborating with domestic and international Associations for outreach Email & Lead Generation – Targeted campaigns for exhibitors & visitors promotion Event Promotions – ATL & BTL strategies to maximize impact

Education

• St. Xavier's High School - India

  Secondary School Certificate

• Bhavans College

  Bachelor of Commerce - BCom, CA Foundation

  2016 — 2021

• NMIMS CDOE

  Master of Business Administration - MBA, Marketing

  2021 — 2023