Akshat Sharma

Manager Media Planning & Strategy

Role
Manager Media Planning & Strategy at Digidarts
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Akshat Sharma

Performance Marketing Specialist with 3.5 years of experience in media planning, multi-channel advertising, and digital strategy. Skilled in budgetallocation, bid management, A/B testing, and analytics, optimizing Google Ads, Meta, Bing, and Snapchat campaigns for maximum ROI, leadquality, and revenue growth.

Experience

  1. Manager Media Planning & Strategy

    Digidarts

    Jan 2025 — Present · Gurugram, IN

    Leading performance marketing strategies across multiple brands, managing Google Ads, Meta, Bing, and Snapchat campaigns.• Expanded client portfolio to 5 brands across e-commerce, lead generation, and branding verticals.• Involved in client pitches, onboarding, and day-to-day stakeholder management.• Developing media strategies for both existing and prospective clients, ensuring maximum visibility, engagement, and revenue growth.• Overseeing budget optimization, bid strategies, and audience segmentation to enhance overall campaign efficiency.• Managing a team for task allocation, execution, and performance monitoring.Key Achievements:1. Boult Audio: Drove 25% MoM growth, optimizing non-branded campaigns, enhancing PDP experience, and strategizing for offers and creative optimization.2. Dorset & Spark Minda: Strengthened brand positioning by targeting niche audiences such as hardware and motor dealers, increasingbrand consideration.

Education

  • MICA | The School of Ideas

    Advanced Certificate in Digital Marketing and Communication, Marketing

  • Gurugram Public School - India

    Business/Commerce, General

    2001 — 2016

  • Delhi University

    Bachelor of Commerce - BCom, Business/Commerce, General

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Akshat Sharma — Manager Media Planning & Strategy at Digidarts in Gurugram, HR, IN | Unifers