Akriti Garg

About Akriti Garg

As a seasoned Content Marketing & Communications professional and LegalTech AI Market Leader, I have over 10 years of experience in building and executing content-driven growth strategies across LegalTech, healthcare, and e-commerce. I have successfully driven market expansion, achieving a 5X revenue increase and securing industry leadership in India’s $1.1B LegalTech sector. With expertise in digital content strategy, B2B marketing campaigns, and scaling high-performing teams, I have led multi-channel initiatives leveraging social media, email, newsletters, and podcasts to drive engagement and conversions. I authored India’s first AI-driven Trademark Report (2023 & 2024), now recognized as a benchmark industry resource, and created the niche podcast Lawfully Speaking, attracting legal professionals. My leadership in sales and marketing transformation has resulted in a 7X increase in the client base across three countries and a rise in top-of-funnel conversions from <1% to 35%. Additionally, I founded and scaled The Bump Crew, securing international orders and building strategic alliances with top-tier brands. Adept at cross-functional collaboration, influencer engagement, and media strategy, I have driven thought leadership through partnerships with The Economic Times, hosting 15+ industry events, and publishing high-impact content. With a data-driven approach, I have successfully optimized marketing strategies, executed ROI-focused campaigns, and implemented automated lead conversion workflows, ensuring measurable business growth and sustained brand visibility.

Experience

1. Head of Content & Communications

   Mikelegal

   Apr 2021 — Present · Gurugram, IN

   Drove 5X revenue growth & market leadership in India’s $1.1B LegalTech sector by optimizing marketing channels (majorly LinkedIn) & audience segmentation, scaling the team from 9 to 25 members. Redesigned sales & marketing strategies, introducing ROI-focused messaging, funnel-stage communication, & multi-channel outreach, resulting in a 7X increase in client base across three countries & boosting top-of-funnel conversions from <1% to 35%. Executed a comprehensive media & influencer strategy, partnering with top-tier publications like The Economic Times, hosting 15+ industry events, publishing 5+ articles, & engaging over decision-makers, directly driving increased sales growth & brand visibility. Authored India’s first Trademark Report 2023, & also Trademark Report 2024 a groundbreaking industry review widely recognized as a benchmark resource & established organisational thought leadership in Legal Tech. Managed Social Media for the brand by executing a strategic content plan that included aggressive posting, trend-focused updates, & product-related communication resulting in 5X increase in Linkedin followers organically. Created niche podcast \"Lawfully Speaking,\" which featured renowned lawyers sharing expertise with an audience of industry experts in the legal target market segment. Drove email marketing strategy & managed execution for lead conversion. Implemented drip campaigns for lead management & conversion as well as automated milestone-based client communications. Developed monthly newsletters & event-focused campaigns for product launches, & promotions, ensuring consistent engagement across email & LinkedIn channels.

Education

• 2006-2010 College of Engineering & Technology, IILM, Academy of Higher Learning Greater

  Bachelor of Technology

  2006 — 2010

• The University of Edinburgh

  Msc

  2011 — 2012

• WIPO Academy

  Diploma

  2010 — 2010