Akriti Bhatt
Marketing Head at BMI India
- Role
- Head of Marketing at BMI Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Akriti Bhatt
A highly motivated and results-oriented Marketing Manager with 9 years of experience in…
Experience
Head of Marketing
Jun 2024 — Present · Bengaluru, IN
Lead the overall marketing function, driving strategy, branding, and market positioning to fuel business growth.Develop go-to-market strategies, oversee product launches, and align marketing efforts with customer needs and industry trends.Analyze market trends and customer insights to identify opportunities for new product introductions and SKU expansion.Define customer journeys, craft product positioning, and conduct competitive analysis to drive differentiation.Strengthen brand equity through integrated campaigns, digital marketing initiatives, and strategic agency collaborations.Lead high-impact events, exhibitions, and roadshows to enhance market presence and brand advocacy.Drive key projects, including product guarantee programs, to elevate customer confidence and long-term brand value.
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