Akil B
I make clicks that pay bills!
- Role
- Biddable Analyst - Media Service at Annalect India
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Akil B
Paid advertising professional with over 4+ years of experience in planning, executing…
Experience
Biddable Analyst - Media Service
Feb 2024 — Present · Chennai, IN
Developing media plans and strategy across Search, Social, and Programmatic channels. • Setting up, managing, and optimising campaigns on platforms like Google Ads, SA360, Meta, LinkedIn, DV360. • Handling financial bookings and monthly reconciliation using Prisma. • Continuously monitoring campaign performance, ensuring KPIs remained within or above benchmarks. • Delivering weekly performance reports, monthly QBRs, and other client-facing presentations. • Leveraged data-driven insights to inform campaign optimisations and strategic decisions.
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