Akila Narayanan

About Akila Narayanan

Greetings!Human Resources Professional | Digital Marketing BackgroundLeveraging extensive experience in Digital Marketing to drive innovative HR strategies that attract, engage, and retain top talent.My career began in Digital Marketing, where I honed expertise in brand positioning, audience analytics, content strategy, and multi-channel campaign management. Today, I apply this strategic marketing mindset to Human Resources, transforming how organizations communicate their employer value proposition and connect with talent.I specialize in employer branding, recruitment marketing, employee engagement initiatives, and internal communications—bringing a data-driven, campaign-oriented approach to traditional HR functions. My unique background allows me to bridge the gap between marketing excellence and people operations, creating compelling narratives that resonate with both prospective and current employees.Key Expertise:• Talent Acquisition & Employer Branding• Employee Engagement & Internal Communications• HR Analytics & Strategy• Digital Marketing & Content Strategy• Social Media & Recruitment MarketingI believe the future of HR lies in applying marketing principles to the employee experience—creating authentic connections, measuring impact, and continuously optimising the journey from candidate to brand advocate.

Experience

1. Human Resources Specialist

   Chella Software

   Aug 2023 — Present · Madurai, IN

Education

• Velammal Engineering College

  Bachelor of Engineering - BE, Electronics and Communications Engineering

  2015 — 2019

• Thaigarajar School of Management

  Pgdm, Finance and Marketing

  2019 — 2021