Akhil Kasar
Sr. Executive - Media Buying
- Role
- Sr Executive - Media Buying at Viral Fission
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akhil Kasar
I\'m a results-driven digital marketing professional with 5+ years of experience spanning…
Experience
Sr Executive - Media Buying
Feb 2022 — Present · Mumbai, IN
Managed multi-channel media campaigns for brands on Google Ads, Meta Ads, YouTube & Instagram, including bidding strategies, A/B testing, and data-driven optimizations.Collaborated with stakeholders to define campaign objectives, target audiences, budgets, and creative strategies.Continuously monitored and optimized campaigns to achieve marketing KPIs, such as lower cost-per-acquisition (CPA), higher return on ad spend (ROAS), and increased website traffic.Generated detailed monthly performance reports using Google Analytics and Meta Business Suite, highlighting key metrics and actionable insights.Partnered with the creative team to develop effective ad copy, landing pages, and graphics for maximum campaign impact.Executed targeted email marketing and WhatsApp campaigns aligned with broader marketing goals.
Skills
- Event Management
- Teamwork
- Team Management
- Microsoft Office
- Microsoft Word
- Marketing Communications
- Marketing
- Business Strategy
- Powerpoint
- Marketing Strategy
- Management
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