Akhil Jose
Business Analyst at Kantar
- Role
- Business Analyst at 凯度
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Akhil Jose
Data-driven Analyst with a solid track record in utilizing data to construct Marketing mix models grounded in Bayesian statistics. Proficient in analyzing results to discern meaningful insights and employing these findings to optimize future investments. Experienced in contributing to the success of brands across diverse markets, including the United States and Germany, spanning industries such as FMCG and insurance.Experienced working with diverse personnel from across the globe Skills : Data visualization (Power BI, Excel) Data mining and manipulation (SQL,Python)
Experience
Business Analyst
Aug 2022 — Present · Bengaluru, IN
Worked as Data manager lead in 5 projects in the Marketingt Mix Modeling team to derive the impact of Media investement on client sales.Used MS Excel(Lookup functions,Pivot tables,Formulas, conditional formatting,Refrence functions) and python scripts to clean and transform raw data to the company template.Transformed and analysed data from Kantar Explorer,Nielsen AnswersUsed SQL/Azure Data Studio to fetch and Quality check the data uploaded to Kantar\'s Proprietary tool.Done Exploratory Data Analysis(EDA) to align on the quality of the data.Prepared Data Review Decks in Excel containing YOY comparison and column chartsTweaked model half-lives,weight scale of different inputs to arrive at reasonable models.Identified modeling errors demonstrating problem solving skillsWorked with different branding metrics to derive the effect of Media on branding and thereby on salesAnalysed results and delivered insights for decision makingPrepared Data Visualisation/Dashboard of final model results in Excel and Power BI
Education
Indian Institute of Management Bangalore
Master of Business Administration - MBA
2025 — 2027
TKM College of Engineering
Bachelor of Technology - BTech, Mechanical Engineering
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