Akhilesh Vishwakarma

Digital Marketing Manager @Sr Institute Of Advanced Ayurvedic Sciences - Sriaas

Gurugram, IN

Responsibilities:1. Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business objectives, target audience, and market trends.2. Campaign Management: Plan, execute, and monitor digital marketing campaigns across various channels, such as SEO, SEM, social media, email marketing, content marketing, and more.3. Content Creation and Management: Create engaging and relevant content for different digital platforms, ensuring consistency in messaging and brand identity.4. Search Engine Optimization (SEO): Optimize website content, structure, and keywords to improve organic search rankings and drive relevant traffic.5. Pay-Per-Click Advertising (PPC): Manage paid advertising campaigns, including keyword research, ad creation, bidding strategies, and ongoing optimization.6. Social Media Management: Oversee social media presence, including content scheduling, community engagement, and performance analysis.7. Email Marketing: Design and execute email campaigns, segmenting audiences and utilizing automation to nurture leads and drive conversions.8. Data Analysis and Reporting: Monitor and analyze key performance metrics across campaigns, providing actionable insights and recommendations for optimization.9. Conversion Rate Optimization (CRO): Analyze user behavior, identify conversion bottlenecks, and implement strategies to improve website conversions.10. Marketing Automation: Utilize marketing automation tools to streamline processes, personalize customer experiences, and nurture leads.11. Budget Management: Allocate and manage digital marketing budgets effectively to maximize ROI and meet performance targets.12. Market Research: Stay informed about industry trends, competitive landscape, and consumer behavior to inform strategic decision-making.13. Collaboration: Work closely with cross-functional teams, including designers, copywriters, developers, to ensure cohesive and effective campaigns.