Akhil P Vasudevan

About Akhil P Vasudevan

A Results-oriented Digital Marketing Enthusiast with over 14 years of experience driving…

Experience

1. Sr Ads Account Manager

   Amazon

   Jul 2022 — Present · Bengaluru, IN

   Managing Entertainment book of business of renowned & high-spending advertiser accounts like Paramount, Netflix, NBC, Disney, and so on Monitoring campaign performance and ensuring adviser goals are met (New subscriptions, Cost per subscription, etc.) Ensuring campaign budgets are fully utilized while keeping performance intact and identifying upsell opportunities to bring incremental budget thereby expanding Amazon Ad revenue. Crafting Mediaplans tailored to strategies that align with inventory, budget, targeting, and campaign settings. Proposing Ad placements, untargeted audiences (overlapping & unique), and retargeting strategies for advertisers to include in the existing & upcoming plans. Validating audience data and gaining insights into user personas at various stages of the funnel. Beyond the main role as Ads Account Manager, I handled the role of POC for Budget Utilization Goals at the Entertainment Vertical Level, ensuring to call out any potential Revenue Risks, the Next step to be taken, and providing a holistic view to leadership for Weekly Business Reviews

Education

• Private College

  Bachelor's degree, Business/Commerce, General

  2008 — 2012

• NIIT

  GNIIIT, Information Technology

  2008 — 2010

Skills

• Search Engine Marketing (Sem)
• Customer Support
• Business Process Outsourcing (Bpo)
• Troubleshooting
• Bpo
• Pay Per Click (Ppc)
• Digital Marketing
• Search Engine Optimization (SEO)
• Computer Hardware
• Customer Experience
• Customer Relationship Management (Crm)
• Inbound Marketing
• Online Marketing
• Customer Service
• Management
• Technical Support
• Google Adwords
• Team Management
• Hardware
• Social Media Marketing