Akhil Kumar

About Akhil Kumar

Experienced Category Manager, skilled in Brand/Category building in E-commerce as well as Offline buisness, Brand Marketing, Fashion Forecasting, Market Analysis, Range Planning & Buying. Strong Marketing & Merchandising professional with degree in Footwear Technology focused in Consumer Merchandising/Retailing Management & Product development. Key Specialties -*Category building *Buying /Collection management *Trend analysis - Retail Sales *Merchandising *Retail planning - Strategic planning for all stores *Maximization of volume, revenue and profit *Order management and ensure timely delivery *Plan and execute the Buying Plan on monthly and seasonal basis (Open To Buy)*Study the competition activities, prices, margins, strategies in order to plan the next season Buying Plan and Lines *Maintaining standards and measuring Business performance across categories and sub categories by achieving the top-line budget and aligning desired stock level across stores.*Execution and implementation of business plan for Sales and Marketing to support retail development *Data Analysis and presenting dashboards for various internal key valuable areas viz. target achievement, Sell-through report and Sales planning

Experience

1. Associate Category Management

   Myntra

   Feb 2022 — Present · Bengaluru, IN

   Spearheaded a diverse portfolio of 50+ Mass & Premium brands, generating annual GMV exceeding ₹600 Cr on Myntra platform• Drove 20% market share growth against 4P competitors by securing exclusive partnerships with industry leaders including Elle,Catwalk,Tommy Hilfiger, Bata, Redtape, Campus, Metro Mochi etc.• Delivered exceptional 60% YoY growth for key brand partnerships through strategic category expansion and data-driven merchandising• Strategically onboarded 25 high-potential brands across Mass to Premium segments (including Monrow, Marc Loire, Goldstar etc.) contributing 10% to revenue growth• Pioneered the Indilux luxury concept, successfully introducing premium collections and achieving breakthrough GMV milestones in the luxury segment• Engineered 40% growth in marketing income through innovative, data-backed strategies & platform optimization• Orchestrated exclusive pricing strategies & promotional campaigns with key vendors, driving record-breaking sales during High-Revenue Days (HRDs)• Conceptualized & executed Gen Z-focused marketing campaigns, resulting in 40% surge in organic traffic• Led the innovative OBS (Online Brand Store) initiative, fostering direct brand-customer engagement and delivering 30% increase in organic platform traffic.

Education

• FDDI -NOIDA (MINISTRY OF COMMERCE)

  Footwear Technology, Marketing & Merchandising

  2012 — 2015

• Mount St. Mary's School

  Matriculation, Computer Science

  1998 — 2010