Akhil Chelikani

About Akhil Chelikani

As a digital marketing analyst at Upbound Group, I leverage data to provide insights and recommendations that optimize the online presence and performance of various clients. I use tools such as Python, SQL, and Tableau to collect, analyze, and visualize data from multiple sources, such as web analytics, social media, email marketing, and CRM platforms. I have successfully delivered projects that increased website traffic, conversions, and revenue for clients in different industries, such as e-commerce, education, and healthcare. For example, I helped an e-commerce client improve their SEO ranking and customer retention by implementing a data-driven content strategy and a personalized email campaign. I also contributed to a team effort that won a large contract with a leading education provider by creating a dashboard that demonstrated the impact of our digital marketing services on their enrollment and retention rates.I have a master\'s degree in business analytics from the University of Texas at Dallas, where I gained a solid foundation in machine learning, neural networks, and data science. I am passionate about applying these skills to solve real-world problems and create value for organizations and customers. I enjoy exchanging ideas with people and learning from different perspectives, as I believe that collaboration and diversity are key to innovation and growth.

Experience

1. Digital Marketing Analyst

   Upbound Group

   Oct 2022 — Present · Plano, TX, US

Education

• Andhra University

  Bachelor of Technology, electronics and communication engineering

  2014 — 2018

• The University of Texas at Dallas

  Masters, Business Analytics

  2018 — 2020