Akhi Bose

About Akhi Bose

As a Digital Marketing Specialist at Capgemini, I\'m a member of the integrated marketing and communications team driving digital strategies to achieve our business objectives.Enthusiastic, passionate, and relentlessly optimistic, I approach every project with a strong creative vision, a high level of technical competence, and a work ethic that reflects my collaborative spirit.My focus is on optimizing the success of campaigns through detailed insights into effective channel strategies and digital tactics to ensure end-to-end delivery using both internal and external resources. I love to devise innovative and data-driven strategies that result in greater customer engagement and ultimately, revenue growth.My role extends beyond strategy; I oversee content production across various formats, from in-depth articles to engaging social media posts, ensuring consistency in messaging to maximize impact.Working with the wider digital team to manage the flow of content through digital channels, we ensure Capgemini remains at the forefront of our customer’s minds.In addition to running campaigns, the other key focus of my role is Capgemini’s employee advocacy program. I play a pivotal role here in guiding senior subject matter experts on how to leverage social media to extend their digital influence and become trusted sources of information and inspiration in their respective areas.Beyond my professional responsibilities, I\'m deeply committed to fostering a supportive workplace culture. As an advocate for mental health, I prioritize the well-being of my colleagues and often find myself mentoring new talent.Outside the office, I find joy in dancing and painting.My commitment to excellence and continuous improvement is constant, and I’m always interested in sharing ideas about emerging trends in digital marketing and social media innovation. If you’d like to connect, please send me a request (with a message).Digital Marketing Strategy | Social Media Marketing | Social Media Analytics | Content Marketing | Digital Marketing Trends | Thought Leadership | Employee Advocacy | LinkedIn | Personal Branding | Data & Analytics | Digital Transformation | Data-Driven Marketing | Customer Experience

Experience

1. Global Digital Marketing Lead

   Capgemini

   Dec 2023 — Present · Kolkata, IN

   As part of an integrated M&C team across, launching a few offers, be responsible for the implementation of the digital elements of the marketing plan to meet business and marketing objectives: o Advise on the effective channel strategy and digital tactics, and own their end-to-end delivery, using appropriate internal and external resources o Advise on a mix of content formats based on objectives and target audience o Oversee the production of content (from featured articles and videos to snackable content on social), ensuring quality and consistency in messaging to maximize impact o Create some short-form content for digital channels o Manage the flow of content through digital channels o Advise senior subject matter experts on best practices in social media, to support them on their journey to become digital influencers o Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns • Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels• Collaborate with the global network to drive the adoption of campaigns across the geographies• Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding value• Play an active role in the team, contributing insights and best practices, and provide regular mentoring and training to upskill the wider marketing and communications team

Education

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  Master's degree, Advertisement & Public Relation

  2012 — 2014

• Durgapur Society of Management Science, WBUT

  Bachelor's degree, Media Science(H)

  2009 — 2012

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  PGDM, Web Communication

  2013 — 2014

Skills

• Strategic Campaign
• Management
• Social Media Marketing
• Sales Promotion
• Online Communications
• Social Media Communications
• Marketing Communications
• Social Media
• Online Campaign Management
• Content Strategy
• Marketing Strategy
• Special Events Coordination
• Online Marketing
• Content Development
• Team Management
• Corporate Communications
• Advertising
• Publicity
• Marketing
• Online Promotion
• Digital Marketing
• Market Research
• Strategic Communications
• Public Relations
• Campaign Management