Andrea Kertz
Strategic Marketing Leader | eCommerce | Business Strategist
- Role
- Director, Marketing at Cardinal Health
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Andrea Kertz
Seasoned, customer-focused leader delivering transformative strategies from a multidisciplinary background in marketing, strategy, sales execution, market research, product management and independent consulting.Recognized for the self-starting drive of an entrepreneur, successfully guiding cross-functional teams to leverage data and customer insights to challenge current thinking and drive results.Well-versed across multiple industries including healthcare, pharmaceuticals, consumer packaged goods, retail, insurance and manufacturing. Previous clients have included: Lubrizol, Medtronic, Follet, i-Health, Westfield Insurance, American Signature, Inc, Worthington Industries, First Niagara Bank, The Coca-Cola Company, Grange Insurance, Mylan Specialty, Endo Pharmaceuticals, Bayer, Eagle Family Foods, Georgia-Pacific, Holiday Inn Express, Russell Corporation, First Horizon Pharmaceutical, Schering Oncology Biotech, Div. of Schering-Plough Corp, Whitehall Managed Care and Whitehall-Robins, Divisions of American Home Products, Reckitt & Coleman, Warner Lambert and AT & TSpecialties:Strategy Development (business, brand, communications, digital, technology)Omni-Channel Marketing Cross-Functional Team LeadershipQualitative Research (customer & stakeholders)Product ManagementInsight Mining & AnalysisCustomer Journey MappingPersona DevelopmentCustomer TargetingSales Training & ImplementationNew Business DevelopmentWorkshop Facilitation
Experience
Director, Marketing
Feb 2022 — Present · Dublin, OH, US
Leading Marketing, Business Intelligence & Analytics and Portfolio Development for the Major Rugby business unit.
Education
Fundación José Ortega Y Gasset
Toledo, Spain
The Ohio State University
Bachelor of Arts in Journalism, Minor in Spanish
Skills
- Product Marketing
- Integrated Marketing
- Brand Development
- Leadership
- Marketing
- Positioning
- Strategic Planning
- Market Research
- Product Development
- Digital Strategy
- Market Analysis
- Business Development
- Digital Marketing
- Management
- Strategy
- Brand Management
- Product Management
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