Akemi Liyanage
Podcaster @Mindfulness Minute
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WORK HISTORY
Podcaster @Mindfulness Minute
Mindfulness Minute: Compact, 1 minute reflections on being mindful at Downloads]Techstack:• Buzzsprout (Podcast Hosting)• Adobe Audition (Audio Editing)• Canva (Social Media Graphics)
EDUCATION
Ryerson University
Bachelor of Journalism
Western University
Bachelor of Science
SKILLS
ABOUT AKEMI LIYANAGE
Hi! I’m Akemi. I’m an all-in-one digital marketer that’s hyper-focused on growth. My #1 goal when I join a company is to see the numbers grow - more qualified leads, more ARR, more engaged traffic.I strategically manage Marketing Analytics & Reporting - Website - Content - Social Media - Paid Ads - Email - CRM - Automation Workflows - Sales Enablement - Customer Education - Product Support-What I Offer- Clearer View on Marketing Performance: I build dashboards to streamline reporting on marketing and gather insights on how we can optimize all of our organic & paid efforts. Content Strategy & Management: I work with Sales & Product to build a strategic SEO content calendar and workflow that satisfies our needs and generates results. Paid Ads Strategy & Management: I A/B test ad campaigns and closely monitor monthly spend to ensure that we’re maximizing on ROI on all ad platforms. Social Media Strategy & Management: I ensure that our social media channels are aligned with our DNA as a company and encourage our audience to engage with us. Website Expansion & Optimization: I manage every aspect of our website using Hubspot’s CMS and continually search for and implement new ways to boost lead gen.🤝 Sales Enablement & Empowerment: I foster strong relationships with sales teams to make sure that they have everything they need to succeed & get market insights. Email Workflows: I create multi-prong email workflows that nurture leads at every stage of their buying process, inviting them to learn more and get closer to booking a demo. CRM Management: I ensure that our Hubspot CRM has clean data through dynamic workflows, lists and systems that keep our contacts organized & up-to-date. Listing Partner Management: I seek out new listing partners that align with our target customer persona and creatively market to them to generate new leads. Team Management: I hire, train and coach Digital Marketing Coordinators & Freelancers to work collaboratively with our company and maximize efficiency.
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