Arpan Dastidar

About Arpan Dastidar

I am a senior marketing and business leader with 19+ years of experience building and scaling brands, portfolios, and integrated marketing engines across FMCG, consumer, food, technology-infused marketing, and B2B sectors.In the last few years, I have increasingly focused on the strategic application of AI in marketing — not as a buzzword, but as a practical enabler of performance, efficiency, and scale. I work with AI across the full spectrum:• AI for real-time marketing decisioning — inference-grade systems embedded in workflows• AI-enabled creative and content systems — automation + effectiveness• AI-supported analytics & attribution — better performance measurement and optimization• AI in customer experience — hyper-personalization and demand generationI believe that marketing’s next frontier is not in training bigger models, but in deploying AI reliably at scale, integrating it with processes, networks, data compliance, and real-world workflows — exactly where business outcomes are decided. My core competence lies in integrating brand strategy, ATL/BTL communication, experiential marketing, digital performance, AI-augmented operations, and channel ecosystems — ensuring marketing is both creative and commercially accountable. I have led:• 0→1 brand launches that achieve rapid market adoption• Multi-crore brand and revenue scaling• AI-informed campaign optimization and lead generation• Cross-functional teams with agency & vendor leadershipMy purpose is to build future-ready marketing organisations where technology and creativity amplify brand impact and business performanceKey Specialties:Marketing & Brand Management, New Product Development, P&L Management, Creative Visualization, Social Media Marketing, Media Planning, Consumer Insights

Experience

1. Business Head East & National Head of Strategy

   Span Media Communications Limited

   Jun 2025 — Present

   Leading regional P&L; growth and integrated marketing strategyDriving AI-informed marketing strategy and digital transformation initiativesBuilding East India operations and scaled a 18-member cross-functional team

Education

• St. Xavier's College (Autonomous), Kolkata

  B.Sc, Statistics

  2001 — 2004

• The Future Foundation School

  ISC, Mathematics

  1993 — 2001

• Indian Institute of Management, Calcutta

  Digital & AI Driven Marketing, Marketing

• Indian Institute of Social Welfare and Business Management

  Master of Business Administration, Marketing

  2004 — 2006