Akshay Baradwaj B
Analyst - Campaign Manager @IOPEX Technologies
- Role
- Analyst - Campaign Manager at iOPEX Technologies
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Akshay Baradwaj B
Dynamic marketing professional with a knack for crafting compelling narratives and executing data-driven strategies. Dedicated to driving brand awareness, engagement, and revenue growth through innovative campaigns. Let\'s connect and elevate your marketing game together!
Experience
Analyst - Campaign Manager
Jan 2024 — Present · Chennai, IN
Handling Programmatic/AdOps campaigns for Uber Journey app across APAC region- To setup high-budget programmatic campaigns with advanced targeting strategies to maximise ROI and deliver in full- Creating campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions- Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation- Report pulling capability and analytics from various platforms like query builder and tableau- Measures and analyzes cross-channel customer experiences, display, mobile and video sources- Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.
Education
PSG Institute of Management
Master of Business Administration - MBA
2020 — 2022
SRM IST Chennai
Bachelor of Science
2016 — 2019
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