Akbar S
Content Strategist @Tag
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WORK HISTORY
Content Strategist @Tag
Toronto, ON, CA
Build and execute content strategy for a AT & T, focusing on Shorts, long form, brand storytelling, and full-funnel video planning.Develop audience personas and map content formats to business objectives across awareness, engagement, and conversion goals.Lead creative briefing, editorial calendars, and A/B testing strategy in collaboration with performance, media, and production teams.Identify growth opportunities through competitive audits, content benchmarks, and platform performance insights.Streamline creative workflows by implementing scalable systems for content planning, review cycles, and repurposing.
EDUCATION
Welingkar Institute of Management
Diploma in Advertisement & PR
IMCOST
Bachelor's Management Studies
ABOUT AKBAR S
I build content systems that grow audiences and drive revenue. Not content for…
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