Akash Selokar
Marketing Leader | Brand Management & Advertising Specialist | Digital Marketing | Growth Architect | Go-to-Market Strategist | FMCG | BFSI | Real Estate | Consumer Durables
- Role
- Delivery Lead at Groupm
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Akash Selokar
To be a value adding member of management team in an organisation which will enable me to…
Experience
Delivery Lead
Jul 2022 — Present · Mumbai, IN
Managing the media budget of Rs. 150- 200 Cr. approx.• TV Buying & Campaign Management: Spearhead media buying efforts across various TV channels, focusing on strategic placement and optimal ad frequency. Ensure campaigns meet or exceed reach and frequency objectives within allocated budgets.• Audience Targeting & Optimization: Analyze target audience data and past campaign performance to inform ad placement strategies, achieve incremental reach, maintain CPRPs, and regularly monitor and adjust buys to optimize results.• Client Account Management: Manage high-profile accounts, including Aditya Birla Insurance, ICICI Bank Group, JSW Paints, and Castrol.o Act as the main point of contact for clients, ensuring that their brand goals align with campaign execution and outcomes. • Data-Driven Decision Making: Use media metrics and KPIs, such as TRPs, and GRPs, to assess and report campaign effectiveness. Provide clients with insights and recommendations for future buys based on detailed post-campaign analysis.• Account Management- ICICI Group, JSW Paints, JSW Steels, Castrol Ltd,Saint Gobain Gyproc Skeeper Pipes, Shemaroo, Aditya Birla Capital Group, Angel One Broker, Cipla Ltd, SBI Life Insurance.
Education
Duke University
Product Management Certificate, Product Management
MET LEAGUE OF COLLEGE
IMM (Advance Diploma In Mass Media), PG Advetising&Marketing
2010 — 2011
Skills
- Product Marketing
- Social Networking
- Social Media Marketing
- Integrated Marketing
- New Media
- Strategic Communications
- Copywriting
- Strategic Planning
- Brand Management
- Marketing Strategy
- Event Planning
- Business Development
- Digital Marketing
- Digital Media
- Public Relations
- Media Planning
- Creative Strategy
- Management Consulting
- Competitive Analysis
- Creative Direction
- Marketing Research
- Entertainment
- Corporate Communications
- Brand Consulting
- Marketing
- Campaign Plans
- Social Media
- Strategy
- Content Writing
- Creative Development
- Brand Development
- Research
- Content Partnerships
- Market Research
- Screenwriting
- Marketing Management
- Event Management
- Digital Strategy
- Key Account Management
- Customer Insight
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