Akashhnil Basu

About Akashhnil Basu

I\'m a civil engineer turned digital marketer who writes seo friendly contents, manages…

Experience

1. Digital Marketing Executive

   Techno Exponent T-Web Exponent Services Pvt. Ltd

   Jul 2022 — Present · Kolkata, IN

   Designed and implemented digital branding strategies across social media, websites, and Meta Ads. • Managed Google My Business optimization and review automation, improving brand visibility and local SEO ranking. • Collaborated with cross-functional teams to maintain brand tone consistency and achieve campaign KPIs. • Trained intern designers and marketers on AI and automation tools for better efficiency and creativity. • Review and analyze client sites for areas that need to be improved, deleted, or revised. • Research and analyze client sites through multiple tools Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions. • Formulate and apply the best industry techniques to increase page rank and organic traffic, including social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO. • Should be updated with Google\'s latest updates and recent changes in SEO field. • Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic. • Tracking conversion rates and making improvements to the websites. • Developing and managing internet marketing campaigns to raise brand awareness. • Ability to run pay-per-click campaigns will be an added advantage. • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking. • Improving the overall website with quality content, design and orderly approach of communicating available products. • Promote static and dynamic websites through popular search engines. • Compile and present SEO reports.

Education

• West Bengal University of Technology, Kolkata

  B. Tech, Civil Engineering

  2010 — 2014

• St. Xavier's College (Autonomous), Kolkata

  Postgraduate Diploma, Integrated Marketing and Communication

• Keshabpur Mahendra Institution

  10+2, Science (Mathematics, Physics,Chemistry, Biology, Bengali and English)

  2008 — 2010