Akash Nelson

About Akash Nelson

I help early-stage and growth-stage AI SaaS companies go from idea to traction, and from traction to scale.Over the past 12 years, I have worked at the intersection of product, growth, and revenue across SaaS, AI, EdTech, and Healthcare. My job has always been the same at its core: help teams figure out what to build, who to build it for, and how to take it to market in a way that drives real adoption and revenue.Most of my career has been spent in 0 to 1 environments, where clarity is low, resources are tight, and the cost of building the wrong thing is high. That context shaped how I think. I do not start with roadmaps. I start with the problem, the buyer, and the signal.What I actually doI work with founders and product leaders on the questions that matter most early on.→ What problem is truly worth solving, and for whom.→ Who is the real buyer, and why now.→ What is the smallest product that can win pilots.→ Which growth levers actually move revenue.Whether I am shaping a new AI SaaS product, launching a feature, entering a new market, or fixing a leaky funnel, the approach stays consistent. Find signal fast. Test aggressively. Double down on what proves value.A few things I am proud of→ Tripled inbound pipeline in under 6 months by rebuilding positioning, content, and lead nurturing from the ground up.→ Improved user activation by 35% through onboarding experiments and product flow redesign.→ Defined MVP scope and product strategy for multiple 0 to 1 AI SaaS products, enabling first pilots and early revenue.→ Led ICP definition and problem validation work that directly shaped product roadmaps and reduced build risk.→ Launched multi-channel GTM motions across three international markets with localized messaging.→ Ran 200+ experiments across landing pages, pricing, and onboarding to lift conversion across the funnel.What I bring to the table→ Product strategy for 0 to 1 AI SaaS→ Product marketing and GTM ownership→ Growth execution across acquisition, activation, and retention→ Strong command of CAC, LTV, cohorts, and growth KPIs→ Close collaboration with product, sales, customer success, and foundersI have worked across US, India, and global markets, supporting both PLG and sales-led motions. I understand how different the playbooks are, and when to use which one.If you are building an AI SaaS product, refining your GTM, or want to pressure test a product or growth idea, let\'s talk.

Experience

1. Product & Growth Marketing Manager

   RocSearch

   Nov 2023 — Present · Noida, IN

   Conducted market analysis, competitive benchmarking, and customer segmentation to refine GTM strategy, improving conversion rates and lead quality. • Developed product positioning and messaging frameworks tailored for B2B and B2C audiences, ensuring alignment across marketing, sales, and customer success teams. • Led multiple product launches, collaborating with product, sales, and marketing teams to drive user acquisition and revenue growth. • Created sales enablement materials, including whitepapers, case studies, one-pagers, and webinars, driving demand generation and improved lead conversion. • Optimized pricing strategies for different customer segments, experimenting with freemium, tiered, and enterprise models to enhance revenue potential. • Trained and supported sales teams with battle cards, product decks, and objection-handling frameworks, improving sales effectiveness. • Implemented user onboarding flows, in-app engagement campaigns, and lifecycle marketing strategies to increase retention and reduce churn. • Analyzed customer behavior using analytics tools to refine marketing efforts, optimize campaigns, and enhance user engagement.

Education

• St. Johns College

  Bachelor of Commerce (B.Com.), Business/Commerce, General

  2009 — 2012

• St. Johns College

  Master of Commerce (M.Com), Applied Business Economics

  2012 — 2014

• Delhi School of Internet Marketing

  Advanced Digital Marketing Training Program, Digital Marketing

  2016 — 2016

• Jaypee University of Information Technology

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

Skills

• Content Marketing
• Project Management
• Affiliate Marketing
• Digital Strategy
• Google Adwords
• Business Strategy
• Social Media
• Marketing
• Management
• Research
• Creativity Skills
• Search Engine Optimization (SEO)
• Mobile Marketing
• Microsoft Office
• Google Webmaster Tools
• Social Media Marketing
• Online Reputation Management
• Lead Generation
• Microsoft Powerpoint
• Business Development
• Crowdfire
• Microsoft Word
• Networking
• Microsoft Excel
• Powerpoint
• Team Leadership
• Hootsuite
• Teamwork
• E-Commerce
• Team Management
• Email Marketing
• Google Analytics
• Creative Strategy
• Leadership
• Market Research
• Marketing Strategy
• Wordpress