Akash Kumar Singh

Performance Marketer at The WorksScaling B2B & D2C Brands via Meta, Google, LinkedIn & Funnels | ROI-Focused Growth Strategist

Role
Performance Marketing Executive at The Works
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Akash Kumar Singh

Driven by performance and powered by strategy, I’m a results-focused performance marketing specialist with 4+ years of experience helping B2B and D2C brands grow profitably across industries, including real estate, education, healthcare, skincare, sexual wellness, fashion, luxury accessories, telecom, entertainment, spa & wellness, and food.I specialise in building and scaling performance marketing ecosystems, combining data intelligence, creative strategy, conversion psychology, and programmatic advertising to drive measurable business outcomes. My work focuses on increasing ROAS, generating high-quality leads, and building sustainable revenue engines, not just running ads.I’ve managed $1.2M+ in ad spend across platforms, optimising full-funnel acquisition frameworks that consistently improve efficiency, scale growth, and strengthen unit economics. From demand generation to revenue-focused media buying, I help businesses turn marketing into a predictable growth lever.My experience includes leading cross-functional teams and executing multi-channel campaigns across Meta, Google, LinkedIn, Amazon, and Programmatic platforms, ensuring brand objectives align with precision-driven execution at scale.I believe in blending analytics with empathy, balancing numbers with narrative, scale with strategy, and performance with purpose.I share real campaign learnings, funnel breakdowns, and ad insights. Follow for practical, real-world performance marketing content.

Experience

  1. Performance Marketing Executive

    The Works

    Jan 2025 — Present · South Mumbai, IN

    Specialized in the daily optimization of Meta, Google, & Linkedin campaigns, with experience in developing and executing high-impact digital strategies that drive growth, enhance brand visibility, and boost customer acquisition. Skilled in leveraging paid media channels to maximize performance, improve ROI, and contribute to overall business success. Passionate about delivering measurable results through data-driven decision-making and continuous campaign optimization.

Education

  • Institute of Hotel Management, Bhopal

    B. Sc. In Hospitality And Hotel Administration, Business, Management, Marketing, and Related Support Services

  • MyCaptain

    Digital Marketing Pro, Marketing

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Akash Kumar Singh — Performance Marketing Executive at The Works in Mumbai, MH, IN | Unifers