Akash Kapur
Solutions Marketing at ManageEngine (Zoho Corp.) | Marketing Strategy | B2B Content Marketing
- Role
- Solutions Marketing Manager at Zoho
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Akash Kapur
A seasoned marketing professional with experience in the FinTech and IT/SaaS domains spanning over 7 years, I enjoy turning complex technical topics and products into engaging stories that pique the reader\'s interest. In my time across companies and industries, I\'ve developed a knack for visualising complex processes and packaging them for technical and lay audiences. My experience includes demand generation, content marketing, and campaign planning, with some exposure to brand management and corporate communications. I enjoy learning about new technologies, topics, and frameworks, and thrive in creative, collaborative environments.In my current role as a Solutions Marketing Manager, I drive initiatives aimed at improving top-of-mind awareness and generating new leads for the brand. This includes understanding various IT niches, use cases, and business challenges and positioning ManageEngine for them via dedicated webpages, e-books, slide decks, and other resources; and running multi-channel lead generation campaigns. Over my 4+ years at ManageEngine, I\'ve helped grow the Solutions Marketing from a 2-person initiative to a team of 5 people that serves 100+ business team members across the organization for sales enablement, solutions selling, and other marketing activities. I\'ve also worked on several significant projects, including a website revamp which helped position our products better within the IT market, collaborative projects with the global alliances team which increased our engagements with system integrators, and, most recently, the launch of dedicated enterprise microsite to elevate our messaging and value proposition for our niche, but growing enterprise audience.
Experience
Solutions Marketing Manager
Oct 2024 — Present · Chennai, IN
Grew solutions marketing to a five-member team serving 100+ business team members and global partners for sales enablement, solution selling, and other activities• Strategized and crafted the brand positioning statement, vision, and content for the enterprise micro-site to elevate our messaging for enterprise target audience• Increased mindshare with global system integrators (GSIs) and large enterprises by crafting bespoke content to support partnership and sales engagements• Engaged the GSI audience through a dedicated GSI newsletter created in collaboration with the global alliances and product teams• Developed an innovative card-based game to engage and educate customers regarding ManageEngine’s cybersecurity offerings• Enhanced brand SEO performance through the Glossary project, in collaboration with SEO, web development, and CMS teams
Education
Vellore Institute of Technology
B. Tech., Civil Engineering
2011 — 2015
Air Force Golden Jubilee Institute, Delhi, India
All India Senior School Certificate Examination (AISSCE) - CBSE Board, English, Physics, Chemistry, Mathematics, Computer Science
2009 — 2011
Air Force Golden Jubilee Institute
All India Secondary School Examination (AISSE) - CBSE Board
2008 — 2009
Institute of Management Technology, Ghaziabad
PGDM
2018 — 2020
Skills
- C
- Programming
- Blogging
- Research
- Photoshop
- Photography
- Rhythm Guitar
- Powerpoint
- Microsoft Excel
- Microsoft Office
- C++
- Teamwork
- Microsoft Word
- English
- Creative Nonfiction Writing
- Marketing Communications Planning
- Creative Writing
- Microsoft Powerpoint
- Writing
- Online Reputation Management
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